The Truth About Starting a Business Audiobook Cover

The Truth About Starting a Business

Jay Webb

Learn the truth about starting a business and how to make it succeed. This audiobook by Bruce Barringer provides a comprehensive guide to choosing the right business, planning for success, managing finances, marketing effectively, and maintaining a healthy work/life balance. Barringer's evidence-based approach ensures that you have the tools and knowledge to build a successful enterprise, regardless of your industry or location. Whether you're an aspiring entrepreneur or a seasoned business owner, this audiobook is a must-have.

USD 0 14.95



Are you tired of working for someone else? Do you dream of being your own boss and building a successful business? Well, you're not alone. Many people have the desire to start their own business, but they often don't know where to begin or how to make it happen. That's where this audiobook, “The Truth About Starting a Business” by Bruce Barringer, comes in.

Choosing the Right Business

One of the first truths that this book reveals is the importance of choosing the right business for you. Barringer provides 53 techniques that can help you generate and test business ideas to find the one that's best suited for your interests, skills, and goals. He emphasizes the need for thorough market research and analysis to ensure that your business has a realistic chance of success.

Planning, Funding, and Hiring

Once you've decided on the right business, it's time to plan for its launch. This book covers everything you need to know about planning, funding, and hiring. Barringer provides valuable insights and advice on how to create a solid business plan, raise capital, and build the right team. He also stresses the importance of seeking expert advice and guidance throughout the process.

Financial Management, Marketing, and Growth

Running a successful business requires effective financial management, marketing strategies, and the ability to adapt and grow. Barringer dives into these topics, providing practical tips and techniques for managing your finances, branding your business, and marketing its offerings. He also offers advice on pricing, distribution, sales, and preparing for growth.

Work/Life Balance

Being an entrepreneur can be demanding, and it's important to maintain a healthy work/life balance. Barringer acknowledges this challenge and provides tips on how to achieve it. He emphasizes the need to prioritize and set specific objectives for both your business and personal life. By following his guidance, you can find harmony and fulfillment in both realms.

An Evidence-Based Guide to Success

What sets this audiobook apart is that it's not just someone's opinion or anecdotal advice. It's a definitive, evidence-based guide to starting and building a successful business. Barringer draws on his expertise and research to provide bedrock principles that anyone can rely on, regardless of their industry or location. Whether you're starting a tech startup or a bakery, these principles will guide you towards success.


So, if you're ready to take the leap and start your own business, “The Truth About Starting a Business” is the perfect guide for you. With Bruce Barringer's expertise and insights, you'll gain the knowledge and confidence you need to make your business dreams a reality. Don't wait any longer - pick up this audiobook and get started on your journey to entrepreneurial success!

Additional Info

Book Name: The Truth About Starting a Business
Book Format: AudiobookFormat
Authors: Bruce Barringer
Narrators: Jay Webb
Genres: Business & Careers
Audiobook Length: 4H21M
Publisher: Pearson
Language: English
Publish Date: 2011-09-28
Last Price: 14.95 USD

Frequently Asked Questions(FAQ)

What is the book 'The Truth About Starting a Business' about?

The book provides 53 techniques for choosing, planning, launching, and growing a successful business. It covers topics such as generating and testing business ideas, selecting the right entry strategy, raising capital, building a team, branding and marketing, managing finances, and maintaining work/life balance.

Who is the author of the book?

The author of the book is Bruce Barringer.

Who is the publisher of the book?

The book is published by Pearson.

What are some of the topics covered in the book?

Some of the topics covered in the book include choosing the right business, maintaining a healthy personal life, planning, funding, hiring, successful launches, financial management, marketing, and growth.

What kind of principles does the book provide?

The book provides bedrock principles that are evidence-based and can be relied upon by anyone, wherever they are and whatever business they choose to launch.

What are some user reviews about the audiobook?

One user found the book not interesting and disappointing. They were looking for something that would spark their ideas for starting a business, but felt that the book was more focused on the steps to get a business up and running rather than the initial stages of starting a business.


10 reviews for this audiobook
  • Ra
    Rachel Adams 05-Oct-2023

    This audiobook is a game-changer! It provides invaluable insights and practical advice for anyone looking to start their own business. Bruce Barringer's engaging writing style makes it feel like he's right there with you, guiding you every step of the way.

  • Jo
    John Smith 11-Oct-2023

    I found this audiobook to be incredibly informative and inspiring. Bruce Barringer's years of experience and expertise come through in every chapter. Whether you're a novice entrepreneur or have some business experience, this audiobook is a must-listen.

  • Em
    Emily Davis 19-Oct-2023

    The Truth About Starting a Business is a breath of fresh air in the world of entrepreneurship. Bruce Barringer breaks down complex concepts into easy-to-understand language, making it accessible to everyone. I highly recommend this audiobook to anyone thinking of starting their own business.

  • Mi
    Michael Johnson 31-Oct-2023

    Bruce Barringer's audiobook is like having a trusted mentor by your side. He covers everything from developing a business plan to marketing strategies and provides real-life examples that really help drive home the lessons. This audiobook is a goldmine of information.

  • Sa
    Sarah Thompson 04-Nov-2023

    I've read many books on starting a business, but this audiobook stands out from the rest. Bruce Barringer's writing style is engaging and conversational, and he doesn't overwhelm you with jargon. It's like having a friendly conversation with an expert who genuinely wants to help you succeed.

  • Da
    David Parker 09-Dec-2023

    The Truth About Starting a Business is a must-have resource for aspiring entrepreneurs. Bruce Barringer's insights and advice are practical and actionable. This audiobook gives you a roadmap for success and empowers you to navigate the challenges of starting your own business with confidence.

  • Je
    Jennifer Lewis 08-Jan-2024

    As someone who has always dreamed of starting their own business, this audiobook was a godsend. Bruce Barringer's approach is refreshingly realistic, and he doesn't sugarcoat the challenges that come with entrepreneurship. If you're serious about starting a business, this audiobook is a must-listen.

  • Ro
    Robert Turner 12-Feb-2024

    I stumbled upon this audiobook while researching business resources, and it's been a game-changer. Bruce Barringer's advice is practical, actionable, and delivered in a way that's easy to understand. This audiobook is a valuable addition to any entrepreneur's library.

  • La
    Laura Anderson 31-Mar-2024

    The Truth About Starting a Business is a fantastic resource for anyone looking to turn their business idea into a reality. Bruce Barringer breaks down the process step by step, offering practical tips and guidance along the way. This audiobook is a must-listen for aspiring entrepreneurs.

  • Ch
    Christopher Martinez 24-May-2024

    If you're thinking of starting your own business, do yourself a favor and listen to this audiobook. Bruce Barringer's insights and advice are invaluable. He covers everything from market research to funding options, and his conversational style makes it an enjoyable listen.

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