The Secret Lives of Customers Audiobook Cover

The Secret Lives of Customers

David S DuncanTerrence Kidd

USD 0 14.81


The Secret Lives of Customers: Unveiling the Mystery to Business Success


A Detective Story that Reveals Key Insights


Have you ever wondered who your customers really are? Why do you lose them? And, more importantly, how do you regain their trust and loyalty? In today's highly competitive business world, customers can be an enigma. Despite the abundance of data available, many businesses struggle to understand their customers' true desires and needs. Luckily, there is a way to crack this case and start thinking like a market detective.


The Fascinating Tale of Tazza


In David Scott Duncan's gripping audiobook, "The Secret Lives of Customers," he takes us on a captivating journey through the world of Tazza, a fictional chain of cafes facing declining sales. The leaders of Tazza are desperate to find out why their most loyal customers are leaving and, more importantly, how they can win them back.


In this detective story, Duncan introduces us to a remarkable cast of characters - Tazza's market detectives. As they delve deeper into the mystery, they uncover a powerful revelation that will revolutionize the way businesses perceive their customers.


The Power of Understanding Your Customers' "Jobs to be Done"


According to Duncan, customers have "jobs to be done." They "hire" companies to solve a problem or fulfill a need, and they will "fire" them if they are unhappy. This simple yet profound concept completely shifts the way businesses should approach their customer relationships.


Duncan's fresh perspective on understanding your customers' secret lives provides an innovative approach to solving the market mysteries you may encounter in your own business. By thinking like a market detective, you can uncover the hidden reasons behind your customers' behavior and design strategies to win them back.


An Engaging and Informative Audiobook


David S Duncan's audiobook, "The Secret Lives of Customers," is an invaluable resource for any businessperson seeking to unlock the secrets of their customers' minds. Combining the elements of a detective story with practical insights, Duncan offers a unique approach to understanding customer behavior.


The audiobook engages the reader from start to finish, weaving a tale that captivates and educates. Through the colorful characters of Tazza's market detective force, Duncan illustrates key principles and strategies that can be applied to any business, regardless of industry or size.


Listening to "The Secret Lives of Customers" is like embarking on a thrilling adventure where you not only discover the mysterious inner workings of your customers but also learn how to build stronger, long-lasting relationships with them.


About the Author and Publisher


"The Secret Lives of Customers" is authored by David S Duncan and published by PublicAffairs. Duncan is a highly accomplished business consultant, known for his expertise in customer insights and market strategies. With this audiobook, he shares his wealth of knowledge and experience, providing practical guidance for businesses to thrive in today's complex marketplace.


PublicAffairs, the publisher of "The Secret Lives of Customers," is renowned for releasing thought-provoking books that shape our understanding of various aspects of business and society. They continue to publish works that challenge conventional wisdom and drive meaningful change.

Additional Info

Book Name: The Secret Lives of Customers
Book Format: AudiobookFormat
Authors: David S Duncan
Narrators: David S DuncanTerrence Kidd
Genres: Business & Careers
Audiobook Length: 4H39M
Publisher: PublicAffairs
Language: English
Publish Date: 2021-05-04
Last Price: 14.81 USD

Frequently Asked Questions(FAQ)

What is the book about?

The book is about understanding who customers really are, why they leave, and how to regain them.

What is the main concept discussed in the book?

The main concept is that customers have 'jobs to be done' and they 'hire' companies to solve their problems or fulfill their needs.

What is the story in the book about?

The story revolves around Tazza, a fictional chain of cafes with declining sales, and their journey to understand why their loyal customers walked out the door and how to get them back.

What does the book offer beyond customer questioning techniques?

The book provides a whole system for interacting and interviewing customers to gain insights into what they want, why they behave the way they do, and why they leave.

What do the user reviews say about the book?

The user reviews mention that the book exceeded their expectations, providing not only ideas on customer questioning but also a deeper understanding of customer needs and behaviors.

Is the book a quick read?

Yes, the book is described as a quick and easy read, allowing readers to grasp the concept of 'jobs to be done' easily.


10 reviews for this audiobook
  • Am
    Amy Johnson 27-Oct-2023

    Wow, I couldn't put this audiobook down! David S Duncan really knows how to uncover the secret lives of customers. Highly recommended!

  • Jo
    John Davis 28-Oct-2023

    The Secret Lives of Customers is such an eye-opening audiobook. David S Duncan delves deep into the psyche of customers and reveals fascinating insights. Loved it!

  • Em
    Emily Thompson 11-Nov-2023

    If you're in business or marketing, you need to listen to The Secret Lives of Customers. David S Duncan's storytelling keeps you hooked from start to finish.

  • Mi
    Michael Brown 17-Nov-2023

    This audiobook is a goldmine of information! David S Duncan's research and analysis shine through. Highly recommended for anyone interested in understanding customers better.

  • Sa
    Sarah Lewis 03-Dec-2023

    The Secret Lives of Customers provides a fresh perspective on customer behavior. David S Duncan presents complex concepts in a way that anyone can understand.

  • Ja
    Jason Roberts 23-Dec-2023

    David S Duncan's audiobook is a must-listen for anyone in sales. The insights into customer psychology are invaluable. Great narration too!

  • Em
    Emma Wilson 29-Dec-2023

    I found The Secret Lives of Customers to be both informative and entertaining. David S Duncan's storytelling skills make this audiobook a joy to listen to.

  • Ry
    Ryan Mitchell 02-Feb-2024

    David S Duncan has a knack for making customer behavior seem so relatable. The Secret Lives of Customers is a fascinating dive into the minds of buyers.

  • Gr
    Grace Turner 21-Mar-2024

    I wish I had listened to The Secret Lives of Customers sooner. David S Duncan provides valuable insights that can help businesses thrive.

  • Da
    Daniel Evans 23-May-2024

    The Secret Lives of Customers is a game-changer. David S Duncan's expertise shines through in this audiobook. Highly recommended for marketers and entrepreneurs.

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