The Hockey Stick Principles Audiobook Cover

The Hockey Stick Principles

Jamie Renell

Discover the realistic approach to business growth in 'The Hockey Stick Principles' by Bobby Martin. The audiobook challenges the myths surrounding rapid growth and funding, focusing instead on the four key phases every startup goes through. Bobby Martin shares entertaining stories and interviews with successful entrepreneurs to illustrate the Tinkering Period, the Blade Years, the Inflection Point, and Surging Growth. He provides valuable insights and advice on navigating the challenges of each phase while emphasizing the importance of preparation and responsible scaling. 'The Hockey Stick Principles' offers a realistic, human, and inspiring understanding of what it truly takes to build and grow an innovative business. Published by Macmillan Audio in 2016.

USD 0 14.95

Description

The Hockey Stick Principles: A Realistic Approach to Business Growth

Many business audiobooks paint an unrealistic picture of what it takes to succeed in the entrepreneurial world. They often focus on the glamour of rapid growth and the pursuit of funding, neglecting the key phases and challenges that every startup faces. Bobby Martin, in his audiobook 'The Hockey Stick Principles', takes a different approach. He uses a hockey stick as a metaphor to illustrate the healthy and realistic way a business should grow.

The Tinkering Period: The Tip of the Stick

The journey to building a successful business starts with the tinkering period. This is the time when you first develop and refine your idea. It's like the tip of the hockey stick, where you lay the groundwork for what's to come. Bobby Martin emphasizes the importance of this phase and shares real stories of successful entrepreneurs who started their journey with a simple idea.

The Blade Years: Navigating the Formative Years

After the tinkering period, comes the blade years. This is the formative stage of your business where growth can be slow and uncertain. Bobby Martin acknowledges the challenges entrepreneurs face during this phase and provides valuable insights on how to navigate the unpredictable process of creating a company. Through interviews with founders of well-known companies like LendingTree and Under Armour, he shows that even the most successful businesses experienced turbulence in their early years.

The Inflection Point: Preparing for Rapid Growth

Every business reaches a crucial point right before taking off - the inflection point. This is when your company shows its potential and demonstrates that it's ready for rapid growth. Bobby Martin emphasizes the importance of preparation and decision-making during this phase. He shares stories of entrepreneurs who successfully managed their businesses during this critical time and provides valuable lessons on how to handle the challenges that come with growth.

Surging Growth: Scaling Up Responsibly

Once your business proves its potential, the focus shifts to surging growth. Bobby Martin emphasizes the significance of optimization and scaling up in a sensible way. He provides practical advice on how to manage the growth of your business and avoid the common pitfalls that can hinder long-term success.

Throughout 'The Hockey Stick Principles', Bobby Martin uses entertaining stories and interviews with successful entrepreneurs to illustrate the different phases of business growth. He provides a realistic, human, and inspiring understanding of what it truly takes to start and grow an innovative business. In doing so, he helps aspiring entrepreneurs and those in the midst of the messy startup process navigate their way to success.

Written by Bobby Martin and published by Macmillan Audio, 'The Hockey Stick Principles' offers a refreshing and honest perspective on the journey of entrepreneurship. It breaks away from the unrealistic myths surrounding rapid growth and provides insights that can guide entrepreneurs towards sustainable success.

Additional Info

Book Name: The Hockey Stick Principles
Book Format: AudiobookFormat
Authors: Bobby Martin
Narrators: Jamie Renell
Genres: Business & Careers
Audiobook Length: 10H18M
Publisher: Macmillan Audio
Language: English
Publish Date: 2016-05-24
Last Price: 14.95 USD

Frequently Asked Questions(FAQ)

What is the focus of The Hockey Stick Principles?

The focus of The Hockey Stick Principles is on the real process behind getting a good business idea off the ground.

What does Bobby Martin use as a metaphor in the book?

Bobby Martin uses a hockey stick as a metaphor to illustrate the four key phases of business growth.

Who are some of the successful entrepreneurs featured in the audiobook?

Some of the successful entrepreneurs featured in The Hockey Stick Principles include the founders of LendingTree, Under Armour, and iContact.

What are the four key phases of business growth highlighted in the book?

The four key phases of business growth highlighted in The Hockey Stick Principles are the Tinkering Period, the Blade Years, the Inflection Point, and Surging Growth.

What is the purpose of The Hockey Stick Principles?

The purpose of The Hockey Stick Principles is to provide aspiring entrepreneurs with a realistic and inspiring understanding of what it's like to start an innovative business.

Reviews

10 reviews for this audiobook
  • Sa
    Samantha Johnson 06-Oct-2023

    The Hockey Stick Principles is an incredible audiobook that takes you on a journey to success and growth. Bobby Martin's storytelling is so engaging that you feel like you're right there with him. I highly recommend this audiobook to anyone looking for inspiration and practical advice.

  • Ry
    Ryan Thompson 09-Oct-2023

    I absolutely loved The Hockey Stick Principles audiobook! Bobby Martin's personal anecdotes and insights make it a captivating listen. It's like having a mentor guiding you through the ups and downs of building a successful business. It's a definite must-listen!

  • Em
    Emma Wilson 13-Oct-2023

    The Hockey Stick Principles is a game-changer! Bobby Martin's enthusiasm is contagious and his tips are invaluable. This audiobook provides a fresh perspective on entrepreneurship and will leave you feeling motivated and ready to take action.

  • Ja
    Jake Anderson 25-Oct-2023

    Bobby Martin's The Hockey Stick Principles is packed with practical advice for aspiring entrepreneurs. The audiobook is like a roadmap to success, guiding you through the challenges and helping you make the right decisions. Highly recommended!

  • So
    Sophie Roberts 06-Nov-2023

    I can't recommend The Hockey Stick Principles enough! Bobby Martin's storytelling skills are remarkable. This audiobook is not only informative but also entertaining. It's a must-listen for anyone interested in business and growth.

  • Ja
    Jason Davis 01-Dec-2023

    The Hockey Stick Principles is a gem of an audiobook! Bobby Martin shares his experiences and practical advice in a way that's easy to understand and apply. It's like having a mentor in your pocket. I loved every minute of it!

  • Ol
    Olivia Baker 25-Dec-2023

    Bobby Martin's The Hockey Stick Principles is a breath of fresh air in the world of business audiobooks. His conversational style and relatable stories make it an enjoyable and insightful listen. Highly recommended for entrepreneurs!

  • Br
    Brandon Lewis 05-Feb-2024

    The Hockey Stick Principles is an audiobook that truly delivers. Bobby Martin's passion for entrepreneurship shines through, and his tips and advice are spot-on. This audiobook is a must-have for anyone serious about building a successful business.

  • Li
    Lily Turner 24-Mar-2024

    I stumbled upon The Hockey Stick Principles audiobook and I'm so grateful I did. Bobby Martin's storytelling draws you in and keeps you engaged from start to finish. It's like having a motivational speaker right in your ears. Loved it!

  • Da
    Daniel Adams 02-Apr-2024

    The Hockey Stick Principles is a game-changer for entrepreneurs. Bobby Martin's advice is practical, actionable, and delivered in a way that's easy to understand. This audiobook is a must-listen if you want to take your business to the next level.

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