Strategic Customer Service Audiobook Cover

Strategic Customer Service

Mark Smeby

Learn how to transform ordinary customer service into a strategic function that drives business growth with the audiobook Strategic Customer Service by John A. Goodman. Discover the flaws of traditional customer service models and explore the power of proactive customer outreach. This audiobook provides practical insights and actionable strategies for gathering and analyzing customer feedback, empowering employees to fix problems, and maximizing revenue through cross-selling and up-selling. It also offers guidance on leveraging social media and online chat for enhanced customer engagement. Unlock the potential of strategic customer service and reap the benefits of increased customer loyalty and positive word-of-mouth.

USD 0 14.95

Description

Transforming Customer Service: A Pathway to Success

As the saying goes, the customer is always right. But what if businesses could go beyond simply meeting customer expectations and create an exceptional experience that turns satisfied customers into loyal brand advocates? In the audiobook Strategic Customer Service, author John A. Goodman draws upon decades of research to provide a comprehensive guide on how to transform ordinary customer service into a strategic function that drives business growth.

The Flaws of Traditional Customer Service

Traditional customer service models often operate on the principle of responding to customer complaints. While this is important, it fails to address the needs of those customers who never speak up but silently stop patronizing the business. Goodman argues that organizations need to proactively reach out to customers, prevent problems, and resolve issues before they escalate. By doing so, businesses can build strong bonds of loyalty with their customers.

The Power of Strategic Customer Service

Goodman's audiobook emphasizes the concept of strategic customer service as a means to significantly impact a business's bottom line. He highlights the importance of gathering and analyzing customer feedback, empowering employees to resolve problems, and tracking the impact of customer service on revenue generation. By adopting these strategies, businesses can experience a significant boost in customer loyalty and positive word-of-mouth.

Maximizing Opportunities for Growth

Strategic Customer Service also explores how businesses can tap into additional revenue streams through cross-selling and up-selling. By identifying customer needs and offering relevant products or services, organizations can increase their sales and profitability. Goodman provides practical guidelines and case studies to help businesses implement effective cross-selling and up-selling strategies.

Adapting to the Digital Age

With the advancements in technology and the rise of social media, customer service has expanded beyond traditional face-to-face interactions. Goodman acknowledges the significance of leveraging digital platforms to forge stronger customer relationships. He delves into the importance of social media, online chat, and other digital tools to engage with customers and create memorable experiences.

Practical and Actionable Insights

Strategic Customer Service is a data-packed audiobook that offers a roadmap for businesses looking to enhance their customer service capabilities. Goodman's insights are accompanied by updated sections on utilizing social media, attracting and retaining great employees, and leveraging the latest technology.

Transform Your Business with Strategic Customer Service

Why settle for passive customer service when you could transform it into a strategic powerhouse? Strategic Customer Service provides a compelling business case for investing in customer service and offers practical tools for making it pay off. By implementing the strategies outlined in this audiobook, businesses can expect to see exponential returns on their investment, often 10 to 20 times more.

So, are you ready to take your customer service to the next level?

Order your copy of Strategic Customer Service today and unlock the secret to turning customers into loyal brand ambassadors!

Tables and charts mentioned in the audiobook can be found in the downloadable companion PDF.

Additional Info

Book Name: Strategic Customer Service
Book Format: AudiobookFormat
Authors: John A. Goodman
Narrators: Mark Smeby
Genres: Business & Careers
Audiobook Length: 8H31M
Publisher: AMACOM
Language: English
Publish Date: 2019-02-05
Last Price: 14.95 USD

Frequently Asked Questions(FAQ)

What is the main focus of the audiobook 'Strategic Customer Service'?

The main focus of the audiobook 'Strategic Customer Service' is to teach organizations how to be more strategic with their customer service in order to win more customers and increase sales.

Where does the audiobook draw research from?

The audiobook draws on over 30 years of research from companies such as 3M, GE, and Chick-Fil-A.

What is the goal of the audiobook?

The goal of the audiobook is to teach listeners how to transform their customer service into a profitable word-of-mouth machine that can greatly impact the bottom line.

What does the typical service model lack?

The typical service model is riddled with holes and lacks the ability to address the needs of people and businesses who never speak up but never come back.

What is one of the benefits of actively reaching out to customers?

Actively reaching out to customers can help prevent problems, resolve issues, and boost loyalty.

What is the potential return on investment for strategic customer service?

Strategic customer service can often result in returns that are 10 to 20 times more than the initial investment.

What does the audiobook provide guidelines and case studies on?

The audiobook provides guidelines and case studies on gathering and analyzing customer feedback, empowering employees to fix problems, tracking the impact on revenue, generating word of mouth, and more.

What are some of the updated sections in the audiobook?

The updated sections in the audiobook cover topics such as forging bonds via social media and online chat, attracting and retaining great employees, and leveraging the latest technology.

What additional content is available with the audiobook purchase?

When you purchase the audiobook, an accompanying PDF with tables and charts will be available in your Audible Library.

Reviews

11 reviews for this audiobook
  • Sa
    Sarah Thompson 30-Sep-2023

    I just finished listening to Strategic Customer Service by John A. Goodman and I have to say, it's a game-changer. Goodman provides practical strategies and techniques for delivering exceptional customer service. Highly recommend!

  • Ja
    Jason Anderson 03-Oct-2023

    If you're in the customer service field, you need to listen to Strategic Customer Service by John A. Goodman. This audiobook offers valuable insights and actionable advice. It's like having a personal coach guiding you towards providing outstanding service. Great resource!

  • Em
    Emily Moore 05-Oct-2023

    Strategic Customer Service by John A. Goodman is a must-listen for anyone looking to improve their customer service skills. Goodman's conversational style makes it easy to understand and apply the concepts. A definite 5-star audiobook!

  • Da
    Daniel Johnson 11-Oct-2023

    Strategic Customer Service by John A. Goodman is a gem for customer service professionals. It's filled with practical tips and real-life examples that make the content relatable and engaging. I really enjoyed listening to this audiobook!

  • Je
    Jennifer Wilson 15-Oct-2023

    I was struggling with handling difficult customers until I came across Strategic Customer Service by John A. Goodman. This audiobook provided me with the tools and strategies I needed to turn challenging situations into positive experiences. Highly recommended!

  • Mi
    Michael Davis 19-Nov-2023

    John A. Goodman's Strategic Customer Service is a game-changer in the world of customer service. The author's expertise shines through in this audiobook. I found it incredibly insightful and helpful. A definite 5-star rating!

  • Ni
    Nicole Thompson 01-Dec-2023

    Strategic Customer Service by John A. Goodman is an invaluable resource for anyone working in customer service. Goodman's practical approach and actionable advice make it easy to implement improvements. I'm already seeing positive results!

  • Da
    David Evans 22-Dec-2023

    If you want to elevate your customer service skills, look no further than Strategic Customer Service by John A. Goodman. It's packed with strategies and techniques that can make a real difference in your interactions with customers. I highly recommend it!

  • Je
    Jessica Brown 16-Feb-2024

    I found Strategic Customer Service by John A. Goodman to be a refreshing listen. The author's conversational style and relatable examples made it easy to understand and apply the concepts. Definitely worth checking out!

  • An
    Andrew Thompson 25-Feb-2024

    Strategic Customer Service by John A. Goodman is a must-have for anyone serious about delivering exceptional customer service. The audiobook offers practical advice and actionable steps that can be implemented right away. Highly satisfied!

  • Mi
    Michelle Lee 16-Mar-2024

    If you're looking for a guide to excel in customer service, look no further than Strategic Customer Service by John A. Goodman. Goodman's expertise and insights are evident throughout the audiobook. I found it incredibly valuable.

Add a Review

Your email address will not be published. Required fields are marked *

Your Rating *