AI for Marketing and Product Innovation
AI for Marketing and Product Innovation is a comprehensive guide that takes creatives and marketing professionals on a journey into the exciting world of AI and ML. Written by experts at the intersection of neuroscience, technology, and marketing, this audiobook explores how to harness the power of AI and ML to create deep connections with customers. It goes beyond the basics to provide actionable strategies and practical tips for implementing AI and ML in marketing campaigns. Targeted towards both technical and non-technical professionals, this audiobook breaks down complex concepts and offers valuable insights for navigating the evolving landscape of AI and ML in marketing.
IntroductionArtificial intelligence (AI) and machine learning (ML) are no longer just buzzwords in the tech industry; they are rapidly becoming integral parts of our everyday lives. In the world of marketing, AI and ML have the potential to revolutionize how we sell products and connect with consumers. "AI for Marketing and Product Innovation" is a comprehensive guide that takes creatives and marketing professionals on a journey into the exciting world of AI and ML.
Unveiling the Power of AI and ML
More than just a basic introduction, this book delves into the ins and outs of AI and ML and explores how to harness their power to create deep connections with customers. Written by a team of experts at the intersection of neuroscience, technology, and marketing, this audiobook provides a non-technical guide to AI and ML.
While these technologies are still evolving, they already offer marketers a wide range of capabilities. From data analysis and predictive modeling to personalized recommendations and targeted advertising, AI and ML have the potential to transform marketing strategies and drive business growth.
Embracing the Curve
As AI and ML continue to permeate all aspects of our lives, it becomes increasingly crucial for marketing professionals to embrace these technologies and explore how they can be leveraged to their advantage. This audiobook not only explains the "what" of AI and ML but also provides insights into the "how." How can marketers tap into the power of these technologies in a way that resonates with the human spirit?
The authors of this audiobook, A.K. Pradeep, Andrew Appel, and Stan Sthanunathan, guide listeners through the process of translating cold technological innovation into creative tools that forge deep human connections. By combining their expertise in neuroscience, technology, and marketing, they provide actionable strategies and practical tips for implementing AI and ML in marketing campaigns.
This audiobook is targeted towards creatives and marketing professionals who are interested in staying at the forefront of the marketing industry. Whether you have a technical background or not, this audiobook breaks down complex concepts into digestible, non-technical explanations. It serves as a roadmap for navigating the ever-changing landscape of AI and ML in marketing.
About the Authors
The authors of this audiobook are highly experienced in their respective fields. A.K. Pradeep is an expert in neuroscience and the practice of applied neuroscience in business. Andrew Appel is an executive in the marketing services industry. Stan Sthanunathan is the Executive Vice President of Consumer and Market Insights at Unilever.
AI and ML are the future of marketing, and "AI for Marketing and Product Innovation" provides a practical guide for professionals to navigate this exciting frontier. Whether you are new to AI and ML or already familiar with these technologies, this audiobook offers valuable insights and strategies for leveraging their power to drive marketing success. Get on board the next massive marketing revolution and embrace the power of AI and ML today!
|AI for Marketing and Product Innovation
|A.K. PradeepAndrew AppelStan Sthanunathan
|Business & Careers