AI for Marketing and Product Innovation Audiobook Cover

AI for Marketing and Product Innovation

Graham Rowat

AI for Marketing and Product Innovation is a comprehensive guide that takes creatives and marketing professionals on a journey into the exciting world of AI and ML. Written by experts at the intersection of neuroscience, technology, and marketing, this audiobook explores how to harness the power of AI and ML to create deep connections with customers. It goes beyond the basics to provide actionable strategies and practical tips for implementing AI and ML in marketing campaigns. Targeted towards both technical and non-technical professionals, this audiobook breaks down complex concepts and offers valuable insights for navigating the evolving landscape of AI and ML in marketing.

USD 0 7.95

Description

Introduction

Artificial intelligence (AI) and machine learning (ML) are no longer just buzzwords in the tech industry; they are rapidly becoming integral parts of our everyday lives. In the world of marketing, AI and ML have the potential to revolutionize how we sell products and connect with consumers. "AI for Marketing and Product Innovation" is a comprehensive guide that takes creatives and marketing professionals on a journey into the exciting world of AI and ML.

Unveiling the Power of AI and ML

More than just a basic introduction, this book delves into the ins and outs of AI and ML and explores how to harness their power to create deep connections with customers. Written by a team of experts at the intersection of neuroscience, technology, and marketing, this audiobook provides a non-technical guide to AI and ML.

While these technologies are still evolving, they already offer marketers a wide range of capabilities. From data analysis and predictive modeling to personalized recommendations and targeted advertising, AI and ML have the potential to transform marketing strategies and drive business growth.

Embracing the Curve

As AI and ML continue to permeate all aspects of our lives, it becomes increasingly crucial for marketing professionals to embrace these technologies and explore how they can be leveraged to their advantage. This audiobook not only explains the "what" of AI and ML but also provides insights into the "how." How can marketers tap into the power of these technologies in a way that resonates with the human spirit?

The authors of this audiobook, A.K. Pradeep, Andrew Appel, and Stan Sthanunathan, guide listeners through the process of translating cold technological innovation into creative tools that forge deep human connections. By combining their expertise in neuroscience, technology, and marketing, they provide actionable strategies and practical tips for implementing AI and ML in marketing campaigns.

Audience

This audiobook is targeted towards creatives and marketing professionals who are interested in staying at the forefront of the marketing industry. Whether you have a technical background or not, this audiobook breaks down complex concepts into digestible, non-technical explanations. It serves as a roadmap for navigating the ever-changing landscape of AI and ML in marketing.

About the Authors

The authors of this audiobook are highly experienced in their respective fields. A.K. Pradeep is an expert in neuroscience and the practice of applied neuroscience in business. Andrew Appel is an executive in the marketing services industry. Stan Sthanunathan is the Executive Vice President of Consumer and Market Insights at Unilever.

Conclusion

AI and ML are the future of marketing, and "AI for Marketing and Product Innovation" provides a practical guide for professionals to navigate this exciting frontier. Whether you are new to AI and ML or already familiar with these technologies, this audiobook offers valuable insights and strategies for leveraging their power to drive marketing success. Get on board the next massive marketing revolution and embrace the power of AI and ML today!

Additional Info

Book Name: AI for Marketing and Product Innovation
Book Format: AudiobookFormat
Authors: A.K. PradeepAndrew AppelStan Sthanunathan
Narrators: Graham Rowat
Genres: Business & Careers
Audiobook Length: 6H53M
Publisher: Gildan Media
Language: English
Publish Date: 2019-02-26
Last Price: 7.95 USD

Frequently Asked Questions(FAQ)

What is the focus of the book 'AI for Marketing and Product Innovation'?

The book focuses on artificial intelligence (AI) and machine learning (ML) and their potential to revolutionize marketing and product innovation.

Who is the target audience of the book?

The book is aimed at creatives and marketing professionals who want to understand and utilize AI and ML in their work.

What are AI and ML?

AI stands for artificial intelligence, which refers to the simulation of human intelligence in machines. ML stands for machine learning, which is a subset of AI that involves training machines to learn from data and improve their performance over time.

How are AI and ML already present in our lives?

AI and ML technologies are already integrated into various aspects of our daily lives, even if we may not be aware of it. They power recommendation systems, voice assistants, social media algorithms, and more.

What does the book offer beyond a basic introduction to AI and ML?

The book goes beyond the basics to explore how AI and ML can be used in ways that resonate with human emotions and create meaningful connections. It delves into the practical application of these technologies in marketing and product innovation.

Who are the authors of the book 'AI for Marketing and Product Innovation'?

The authors of the book are A.K. Pradeep, Andrew Appel, and Stan Sthanunathan.

Reviews

9 reviews for this audiobook
  • Sa
    Samantha 27-Sep-2023

    This audiobook is a game-changer! It demystifies the complex world of AI for marketing and product innovation. A.K. Pradeep, Andrew Appel, and Stan Sthanunathan provide practical insights and strategies that are both easy to understand and implement. Highly recommended.

  • Al
    Alex 01-Oct-2023

    I've always been intrigued by artificial intelligence, but I never thought about its potential applications in marketing and product innovation. This audiobook opened my eyes to a whole new realm of possibilities. A.K. Pradeep, Andrew Appel, and Stan Sthanunathan provide a wealth of knowledge backed by real-world examples. Truly informative.

  • Em
    Emily 07-Oct-2023

    I'm not a tech expert, but this audiobook made AI accessible and relatable. A.K. Pradeep, Andrew Appel, and Stan Sthanunathan break down complex concepts into simple terms, making it easy for anyone to grasp the power of AI in marketing and product innovation. Thumbs up!

  • Be
    Ben 19-Oct-2023

    If you're looking for actionable strategies to leverage AI in your marketing and product innovation efforts, look no further. A.K. Pradeep, Andrew Appel, and Stan Sthanunathan provide practical tips and techniques that will revolutionize your approach. A must-listen for all marketers.

  • Ol
    Olivia 31-Oct-2023

    I've always been a skeptic when it comes to AI, but this audiobook changed my perspective. A.K. Pradeep, Andrew Appel, and Stan Sthanunathan present a compelling case for why AI is crucial for marketing and product innovation. Prepare to be enlightened!

  • Ma
    Max 15-Nov-2023

    As an entrepreneur, I'm always looking for ways to stay ahead of the competition. This audiobook provided me with fresh insights on how AI can be a game-changer in the world of marketing and product innovation. Highly recommended for fellow business owners.

  • So
    Sophia 15-Dec-2023

    I was initially intimidated by the topic of AI, but this audiobook made it so much more approachable. A.K. Pradeep, Andrew Appel, and Stan Sthanunathan have a knack for simplifying complex ideas and making them relatable to marketers and product innovators. Two thumbs up!

  • Et
    Ethan 19-Jan-2024

    If you're new to the world of AI, this audiobook is an excellent starting point. A.K. Pradeep, Andrew Appel, and Stan Sthanunathan provide a comprehensive overview of AI in marketing and product innovation, without overwhelming the listener with technical jargon. Great introductory resource.

  • Li
    Lily 20-Feb-2024

    This audiobook is a goldmine for marketers and product innovators. A.K. Pradeep, Andrew Appel, and Stan Sthanunathan share valuable insights on how AI can transform your strategies and drive growth. Their expertise shines through in every chapter. Well worth a listen.

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