ADitude Audiobook Cover


Doug Philip

ADitude is an audiobook written by Peter Daboll that emphasizes the importance of leveraging data in the creative process to develop impactful ads. It challenges conventional wisdom, providing practical insights for marketers to outperform their competition. Daboll highlights the difference between testing and guessing, advocating for experimentation to maximize ad effectiveness. With a conversational writing style, the book engages readers and offers actionable strategies. ADitude is written by Peter Daboll, an expert in ad creative measurement, and published by Advantage Media Group. This comprehensive guide is a valuable resource for anyone in the advertising industry seeking to unlock the true potential of ad creative.

USD 0 14.95


Introduction: The Importance of Ad Creative in Driving Brand Success

In the world of advertising, creative ideas and concepts are the lifeblood of successful campaigns. However, many marketers overlook the potential of ad creative in favor of other aspects of the marketing process. This is where "ADitude," written by Peter Daboll, comes into play. In this groundbreaking audiobook, Daboll argues that ad creative is the key to unlocking brand success and outperforming the competition.

Unlocking Creative Power through Data

According to Daboll, the secret to impactful ad creative lies in leveraging data effectively throughout every stage of the creative process. By using data-driven insights, advertisers and agencies can develop ads that consumers actively choose to view, rather than ignore. Daboll draws from his vast experience in the industry to explore lessons learned throughout advertising history. From outdated rules to modern-day modeling pitfalls, he challenges conventional wisdom and provides logical recommendations for measuring creative effectiveness.

The Difference between Testing and Guessing

One of the key points Daboll emphasizes is the importance of experimentation over assumptions. He argues that testing different creative approaches is always superior to blindly relying on assumptions. This emphasis on experimentation helps marketers avoid dangerous ROI traps and ensures maximum impact for any ad or campaign.

Why ADitude is a Must-Read for Marketers

ADitude is not just another marketing book filled with generic advice. It is a comprehensive guide that speaks directly to marketers and agencies, offering practical insights and actionable strategies. Through a conversational writing style, Daboll engages readers and makes complex concepts easy to understand.

About the Author and Publisher

ADitude is written by Peter Daboll, a renowned expert in ad creative measurement. With his extensive experience, Daboll is able to provide unique perspectives and industry insights. The audiobook is published by Advantage Media Group, a leading publishing house specializing in business and marketing titles.


ADitude is a must-read for anyone in the advertising industry who wants to unlock the true potential of ad creative. By leveraging data effectively and adopting an iterative approach to measuring creative effectiveness, marketers and agencies can drive brand success and outperform the competition. With its engaging writing style and practical insights, ADitude is a valuable resource that will empower advertisers and agencies to unleash their creative power.

Additional Info

Book Name: ADitude
Book Format: AudiobookFormat
Authors: Peter Daboll
Narrators: Doug Philip
Genres: Business & Careers
Audiobook Length: 4H40M
Publisher: Advantage Media Group
Language: English
Publish Date: 2015-11-25
Last Price: 14.95 USD

Frequently Asked Questions(FAQ)

What is ADitude about?

ADitude is a book that empowers and advises advertisers and agencies to leverage data to unleash creative power, impact brand performance, and out market the competition.

Who is the author of ADitude?

The author of ADitude is Peter Daboll.

What does ADitude discuss?

ADitude discusses how using data effectively throughout every stage of the creative process produces ads that consumers choose to view from beginning to end, rather than ignore.

What lessons does Peter Daboll draw from?

Peter Daboll draws from his vast experience, exploring lessons learned throughout advertising history to present day.

What does ADitude show the difference between?

ADitude shows the difference between testing and guessing, and why experimentation is always better than relying on assumptions that lure marketers into dangerous ROI traps.

What are some of Daboll's logical recommendations?

Daboll's logical recommendations include an iterative versus sequential approach to measuring creative effectiveness, which guarantees maximum impact for any ad or campaign.

What is the copyright year of ADitude?

The copyright year of ADitude is 2015.

Who is the publisher of ADitude?

The publisher of ADitude is Advantage Media Group.


8 reviews for this audiobook
  • Em
    Emily 22-Oct-2023

    This audiobook is a game-changer! Peter Daboll's 'ADitude' provides a fresh perspective on advertising, keeping readers engaged from start to finish. The author's insights are truly eye-opening.

  • Mi
    Michael 28-Oct-2023

    If you're looking to gain a competitive edge in the advertising industry, 'ADitude' is a must-listen. Peter Daboll's extensive knowledge and practical advice make this audiobook an invaluable resource.

  • Je
    Jessica 09-Nov-2023

    Peter Daboll's 'ADitude' is a goldmine of wisdom for marketers. His conversational style and rich metaphors make complex concepts easy to understand. Highly recommended!

  • Da
    David 21-Nov-2023

    I thoroughly enjoyed listening to 'ADitude'! Peter Daboll's expertise shines through in every chapter, making it a worthwhile investment for anyone in the advertising field.

  • Gr
    Grace 07-Dec-2023

    Wow, 'ADitude' blew me away! Peter Daboll's real-life examples and anecdotes bring the book to life, making it relatable and inspiring. A must-have for advertising professionals.

  • Ol
    Oliver 11-Jan-2024

    As a newcomer to the advertising world, 'ADitude' provided me with a comprehensive understanding of the industry. Peter Daboll's insights and actionable tips have given me confidence in my work.

  • So
    Sophia 16-Feb-2024

    Peter Daboll's 'ADitude' is a treasure trove of practical advice for marketers. From understanding consumer behavior to creating impactful campaigns, this audiobook covers it all.

  • Lu
    Lucy 08-Mar-2024

    I cannot recommend 'ADitude' enough! Peter Daboll's years of experience shine through in this audiobook, making it both educational and entertaining. A must-listen for advertisers.

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